In a region where smart cities are taking precedent, individuals can experience their own taste of digital convenience with the latest home innovations. While assembling a home with gadgets can be exciting, it’s important to find devices that integrate with each other in a smart home system, because once in place and connected, it can feel like magic.  The smart home refers to a convenient home setup where devices can be controlled remotely through an app, performing numerous functions like automations and alerts which offer remarkable benefits to the user.

As part of its mission to help consumers elevate their life to a smart home, LG Electronics (LG) today launches a new campaign across the Middle East and Africa to help users “Get More Magic” with ThinQ. “LG ThinQ, Get More Magic” campaign aims to show how the app provides an elevated digital system that effortlessly offers convenience with AI technology. ThinQ analyzes the lifestyle, habits and preferences of its users to evolve function. The more it’s used, the better it will anticipate user needs—creating a personalized, magical experience that will only get better with time.

The ThingQ app can create a world of difference for families across the home. Imagine hosting a party, preparing the family meal and a guest starts nagging about how hot it is. You ignore it once as you put food in the oven, but they say it again and again, making you feel frustrated as you can’t leave the kitchen unattended to get to the A/C. With ThinQ you can easily address temperature fluctuations to keep the home cool and comfortable so guests can get back to enjoying themselves and the delicious meal that’s been prepared. Once relaxing at the dining table, you can stay informed with the happenings of your smart home. If any children are sneaking around the refrigerator for dessert, ThinQ will send an alert to your Android or iOS based mobile and LG TV that the fridge door is open, so you can catch them before any food is spoiled.

Let’s say you take the next day off to rest and recover. You settle in to watch a movie with your partner and all they do is interrupt with questions about the film. Save the headache with voice control on the LG TV remote where LG’s AI interface has the answer for your curiosity.

On a chore day, perhaps the family start messaging about the laundry. Asking how much time is left on the cycle and when to switch the washing to the dryer. Instead of having to grouchily make way to the laundry room to check the cycle status multiple times, rely on ThinQ to save time with alert notifications so you can relax and enjoy the day. With such simple solutions for the everyday, LG ThinQ helps ordinary life feel like magic by downloading the ThinQ app on your mobile phone.

With LG ThinQ working across these appliances and more, families will notice the benefits it makes for daily home life. Discover the “magic” by visiting the LG Virtual Brand Shop which offers the chance to check out all the specs of ThinQ products. Tour around the shop, explore and learn all you need to know about LG's products and devices. Users can even measure appliances and see how it fits in the space. Interested customers can also visit LG Brandshop stores in Cairo, Alexandria, Delta, and Upper Egypt for a special ThinQ experience zone.

“Our goal is to show people across the region how they can enjoy the simplification of LG ThinQ. Whether your entertaining, tackling chores, or hoping to relax, ThinQ can help along each step of the way wherever you are. The AI-powered features offer an incredible, revolutionary opportunity to elevate a home’s every need. Empowering users to create a convenient and livable home life, LG ThinQ is a champion of LG’s lifestyle innovations, servicing a truly intelligent way of living,” said Mr. Billy Kim, LG Egypt Managing Director.

“LG ThinQ, Get more magic” campaign runs until October.