realme, the world’s fastest-growing smartphone brand, celebrates its fourth anniversary on August 28th with the realme 828 Fan Festival, as it prepares to enter its second stage of growth，and is committed to the development of local markets, forging 15 markets to reach 1 million sales units within next 3 years.

realme is ranked among the top 6 globally being available in 61 markets worldwide, and ranked in the top 5 across 30 countries. realme is the world’s fastest brand to reach 100 Million Sales in three years, while in Egypt, realme is ranked in the top 4 in H1 2022. realme has also been named one of the BrandZ Top 50 Global Brands and won the balanced Development Award.

Currently, realme is about to reach 1 million shipments in many countries across the MENA region. From Jan to June, realme achieved YoY growth rate of 58% across the MENA countries and 99% across CIS countries. realme has also witnessed rapid growth in sales of the GT series, growing by 550% globally compared to the same time in 2021, with the premium flagship lines’ sales volume breaking 5 million in total. While in Egypt, realme’s market share in premium segment witnessed 500% YoY growth thanks to GT series sales.

realme partners were also pleased to celebrate the occasion with the brand. Talking about realme, on the occasion of their 4th year anniversary, Alex Katouzian, Senior Vice President and General Manager, Mobile Compute and Extended Reality, Qualcomm Technologies Inc. said, “Their ‘keep it real’ mentality and history of creating innovative products have helped set them apart.”  Celebrating their partnership, Dr. J.C. Hsu, Corporate VP and GM, Wireless Communication Business Unit, Mediatek, said, “We endeavor to continue working closely to help create incredible products with standout experiences for years to come.”

Speaking of the brand’s continued success and future, Sky Li, Founder and CEO, realme said, “realme is now entering its second stage of growth as a startup, and in this next phase of our journey we will further refine our focus on targeted, long-term growth. This means an added focus on product quality and market focus.”

Entering its next stage of growth, realme will adhere to the "Craftmanship" product strategy and “Market Cultivation” strategy, which means an added focus on product quality and market focus. realme's R&D investment will increase by 58% year on year, with a focus on technological innovation. The Number Series – mid-range priced devices with premium features, will become its essential product line, packing essential tech into a stylish package with an accessible price tag. The Number Series which is crafted to provide best experience with trendsetting features and design, has already gained a massive fan base of over 1.5 million users in Egypt and will build upon this going forward. In terms of product design, realme will continue to adopt new patterns and new materials, bringing products with trend-setting design and leap-forward performance to global users.

While achieving great milestones in terms of sales, realme is also focusing on after sale services across the country. realme offered 18 months warranty on its devices during Ramadan, which proves the company’s confidence in its high-quality products.

realme after sale services have also received an excellent response from local users in Egypt. Also, realme is now opening a new service center in Nasr City as part of the company’s plan to expand it service centers across the country to facilitate after sale services to all Egyptian users.
 
Focusing on its “Market Cultivation” strategy, realme will place particular focus on its two 10-million shipment markets while working towards building a core of fifteen 1-million shipment markets in three years. This means realme’s commitment to building local teams, built upon local staff, local resources, and local knowledge. This also means a more localized marketing approach that will be closer to young people. realme, with its deep understanding of local markets, designs the products more in line with the usage habits of local users.

With its light assets, short channel modes, and e-commerce prioritization strategy, realme also established an International E-Commerce Team to unify channel management and bring benefits to its users worldwide. realme firmly believes that all difficulties are temporary and will pass by. Its "dare to leap" spirit will continue to bring strength to brand development. realme will remain true to the original aspiration and be down-to-earth, growing up with young people in Egypt and across the world and changing the world together.