Jumia, the leading pan-African e-commerce platform, announced a partnership with realme, the world's fastest-growing smartphone brand, which provides millions of consumers in Africa with access to innovative and trendsetting devices with the latest technology.
 
realme will have an official store on Jumia’s platform connecting with online consumers across 11 African countries. The partnership will initially cover Nigeria, with plans for gradual expansion to Kenya, Ghana, and Ivory Coast, and thereafter to the remaining African countries where Jumia operates.
 
“We are delighted to offer our platform to realme and provide it with the opportunity to grow and access the African market. Both companies share similar values and we look forward to a long-term collaboration. This partnership allows us to continue to give consumers best-in-class affordable smartphones and a seamless shopping experience,” said  Sandeep Narayanan, Vice President (CE), Jumia.
 
“We are thrilled to partner with Jumia, the leading e-commerce platform in Africa, to bring our smartphones to users across the continent. This partnership reflects our ongoing commitment to technology decentralization by making technology that used to be only in flagship models to be accessible to more consumers. We believe the young generation in Africa will find our products to have the best side of performance and of trendsetting design, as it is our mission to scale innovation with trend for consumers in the world ” said Jack Zhang, General Manager of realme CIS & MEA region.
 
Sub-Saharan Africa remains the world’s fastest-growing mobile region where millions of African mobile users use a smartphone to access Jumia for their everyday needs. With this in mind, “the new partnership promises to further enhance the penetration of e-commerce in the region,” added Sandeep Narayanan.