realme, the world's fastest-growing smartphone brand, has made its debut in Paris Fashion Week, where the brand launched its realme 9 PRO SERIES & CO-created smartphone bag as a part of the Paris Fashion Week main calendar today.
 
Among several smartphone brands, realme stands out by its core value of “Dare to Leap”, which is not only present in its products, but also within its design and the way realme communicate with its users. The bag is designed for the realme 9 Pro Series, the new addition to its hero smartphone lineup. As realme's first product in the new year, realme 9 Pro+ offers the first Sony IMX766 OIS camera in segment, dual stereo speaker with Dolby Atmos, mind-blowing Light Shift design, Ultra Smooth Display with high refresh rate and the Dimensity™ 920 5G processor.

When Fashion meets Technology
When techwear meets tech, that’s how a perfect collaboration comes to life. The Copenhagen-based fashion brand HELIOT EMIL is dedicated to innovative design and technical process, combining form and function in all their products, which matches perfectly with the design philosophy of realme design studio.
 
 
 
This time around, inspired by the "Light Shift Design” of realme 9 Pro Series, Heliot Emil and realme design studio co-created a customized chest strap bag to all the tech and fashion lovers. Based on the co-creation, Heliot Emil presented the entire collaboration and the bag on the official runway of Paris Fashion Week 2022.

The First Smartphone Chest Strap Bag with Light Shift design
The realme 9 PRO SERIES & CO-created smartphone bag features lens protection, easy for street snap action, which let users easily pull out the smartphone. It also shows the light shift design, when it under the sunshine or UV light, the back of the phone will shift the color from blue to red, just like the color changing process of sunrise.
 
 This type of “starlight” design is becoming a main trend for many brands. For instance, Coca Cola Starlight launched in February with similar twinkly starts effects. Louis Vuitton Starlight accessories collection, Maison Margiela and Island Stone have all featured similar effects and design.

A trendsetting technology brand which always leads the trend
This is not the first time for realme to step into the design field. realme built its Design Studio in 2020, with an independent design team of realme, specializing in the industrial and visual design of realme products. As the first mobile design studio in industry, realme Design Studio’s previous collaborators include Eddie Opara, Chief Designer of Pentagram, Naoto Fukasawa, Japanese Master of Contemporary Industrial Designs and Jose Levy, Cooperated Designer of Hermès, who have contributed their expertise to realme by designing trendsetting new products in partnership with the brand.

This time, the founders of HELIOT EMIL have become the Guest Designer of realme Design Studio, aiming to make waves in the design world by uniting technology and fashion under one roof. The light shift design of realme 9 PRO SERIES will lead the trend of smartphone design.

As a brand which was founded to cater to the youth’s needs, realme is not only providing trendsetting products, but also building up its own trendsetting culture. Besides bringing products with strong performance plus trending design, realme also contributed into original music, fashion design and cutting edge of new industrial design. By combining youth culture with technology, realme is building up its own image and sharing the same value with young consumers - dare to leap forward, and go beyond yourself.