LG Egypt has received more than 8,000 submissions for LG Heroes initiative across Egypt. LG Heroes competition was organized under the supervision of the Ministry of Social Solidarity. LG Heroes was a monthly competition with different themes across the year, such as Cancer awareness, Smoking awareness, Mother’s Day, Father’s Day, and Youth.

Billy Kim, General Manager of LG Egypt added, “LG is committed to many important social responsibility activities throughout the year, focusing on our global foundations around corporate social responsibility in order to stay true to our brand identity, but we keep in mind the most important things that matter to our local community and implement programs that Keep up the aspirations.

The initiative focused on positive values and feelings at a time when the world needed it due to the difficult times in light of the outbreak of Corona Pandemic. Winners for LG Heroes came from different governorates such as Alexandria, Beheira, Assiut, Cairo, Monfeya, and Damietta.

Submissions across the past year took place online through LG’s Facebook using the hashtag #LG_Heros and #LGHeroes to share inspiring stories based on the theme for the month, and the winning story was selected through a drawing held under the supervision of the Ministry of Social Solidarity, after which the winner is invited to LG’s headquarters to receive their prizes.