LG, world’s number 1 OLED TV brand in the world, announced that its 48 inch C1 OLED TV earned CES 2021 Innovation Award for gaming. CES, Consumer Technology Association, is an annual competition honoring outstanding design and engineering in consumer technology products. LG’s 48-inch C1 OLED TV features LG’s latest OLED panel and video-processing technologies which support Dolby Vision HDR across all four of its HDMI inputs, 4K 120Hz display for a smoother playing experience, upgraded AI processors, webOS 6.0, the new magic remote which support for the first time the Near Field communications (NFC), enhanced picture Pro and sound Pro, and other technologies favored by the gamers.

The 48 inch C1 OLED TV is powered by LG’s latest intelligent processor, the α (Alpha) 9 Gen 4 AI. The processor leverages deep learning to analyze and optimize content, making content of any quality look picture-perfect on the large, self-emissive displays. The α9 Gen 4 processor features AI Picture Pro, which recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly. Moreover, the processor incorporates a new version of LG’s AI Sound Pro which feature Virtual 5.1.2 surround sound up-mixing delivers an incredibly immersive audio experience via the TV’s built-in speakers while Auto Volume Leveling feature maintains a consistent level of volume when switching between channels or streaming apps.

LG partnered with NVIDIA and AMD which are industry-leading companies to ensure the best possible gaming experience. Therefore, LG’s 48 inch C1 OLED is G-SYNC and AMD FreeSync™ Premium certified TV.

LG’s also partnered with Google to bring Stadia to its latest webOS smart TVs. Stadia on LGs’ C1 OLED TVs will allow customers to instantly play various games via Cloud Game with just Stadia controller and no additional hardware or game downloads required. LG also allow gamers to watch all their facorite twitch streams on the LG C1 OLED TV directly via Twitch App located in LG content Store.

LG C1 OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics to give you a more lifelike experience and a better chance of winning. Additionally, OLED C1 are now the world's first TVs to support the incredible Dolby Vision® HDR at 4K 120Hz for gaming, enhancing the playing experience to previously unseen levels.  

LG’s Game Optimizer and Game Dashboard features delivers genre-specific presets and customizable display settings as well as variable refresh rate (VRR) and auto low latency mode (ALLM) for tear-free visuals and responsive control.
LG C1 OLED TV come with a 3 months free Apple TV subscription, 3 months free OSN subscription and a 10 months free  subscription to watch it, in addition to a 16% discount on the C1 OLED from LG for a limited time.