Liferay Inc. the supplier of the leading open-source platform for creating web, mobile and connected device digital experiences, will showcase for the first time at Cairo ICT, which takes place on 7 - 10 November 2021, its digital experience platforms (DXP), which serve as the cornerstone for enterprises' customer-centric methods.

"The Egyptian market has already been great for Liferay. The economic resilience along key digital initiatives has led us to invest in the market and open our office. Liferay already enjoys a great market presence in Egypt with leading governmental institutions, banks, insurances and Telco Operators leveraging our platform. We look forward to bringing more value to the market with our open - source DNA and lower TCO.“ said Moussalam Dalati, General Manager, Liferay Middle East.
Liferay is focused on assisting businesses and governments in developing digital platforms using cutting-edge technology, making it the perfect option for businesses looking to speed their digital transformation path.  It is noteworthy that "Gartner" named Liferay a Leader for the eleventh consecutive year in the 2021 Magic Quadrant for Digital Experience Platforms (DXP).

"With a rapidly growing customer and partner base for Liferay in the Middle East, we are confident in the region's increased interest in DXP, given the pressing need for organizations to become more imaginative and innovative in order to stay ahead of the competition as technological advancements accelerate" Dalati added.

The DXP platforms have several characteristics that make them the best choice for digital transformation processes, including the following:

An optimized customer-centric digital capability, which has become critical for market growth, is now a top priority for any business. 

DXPs allow a unified and optimized experience across different platforms, which facilitates cross-selling and upselling in some sectors, such as banking and retail.

With the growth of multi-crowd environments, DXPs can provide increased flexibility and capacity to address issues, as well as foster an environment of innovation that is not vendor-dependent. 

With the rise of data protection, DXPs play a critical role in preventing data breaches and protecting customers' data, by providing greater privacy and control over the information shared at the backend and by visitors.

The pandemic led to learning about an imminent need to transform from physical to digital. 

Notably, DXP allows businesses to improve and customize the full-service customer experience throughout the client journey. Transitions from segregated services to consolidated experiences have been made feasible by initiatives such as UAE Invest in Dubai, which interlinks all the necessary departments that approve and issue a business license. Apart from the government, telecommunications, insurance, finance, retail, and other businesses have made this a priority.

Additionally, Dalati said that fast changing DXPs need extensive integration with the company's legacy processes and systems, which must occur concurrently for an improved customer experience.

He stated that the global digital experience platform market is expected to grow at a compound annual growth rate of 12.07 percent from 2020 to 2025.

Additionally, the 'quick time to market' deployment capabilities and significant savings in physical infrastructure costs make it profitable for businesses to invest in. Additionally, businesses are investing in proper training for their employees to bring them up to speed on customer experience in a "Smart World."

Liferay's partnership with system integrators from across the globe enables thousands of businesses in a variety of industries to utilize the Liferay suite to develop ground-breaking digital solutions. These include self-service customer portals as well as sophisticated business-to-business commerce and intranet systems.