the global consultancy firm, has announced today the launch of its conference “TopLine 2021” online on the 30th of September 2021. The conference will unite the firm’s offices under an exciting global flagship event umbrella. “TopLine 2021” will offer the perfect combination of regionally focused content and global, cross-industry keynotes. Each event will have an agenda customized for that region, with content crafted around ensuring sustainable profits and satisfied customers in the digital world through top-line growth strategies. Whether it’s through marketing, pricing, sales, or commercial models, “TopLine 2021” is designed to help companies find the roadmap to profitable growth.

“TopLine 2021” has an outstanding line up of global & local speakers who will be delivering Inspiring keynotes and will participate in thought-provoking panels, & fireside chat. Simon-Kucher global CEOs Mark Billige and Dr. Andreas von der Gathen, will give the welcoming keynote for all participants across Simon-Kucher offices participating in the event.

Fumbi Chima, Former Global CIO of Adidas, Burberry, Walmart & more will participate in a fireside chat reflecting on the latest hot topics across digitalization, transformation & commercial creativity.

Dr. Werner Vogels, CTO of Amazon globally will give a key note titled Nonstop Innovation at Amazon: Bold Bets and Continuous Experiments where he will discuss Amazon’s global approach to managing innovation.

“TopLine 2021” Egypt is planning a very insightful roundtable where leading industry players in Egypt will provide their insights and expertise on leveraging digital experience & innovation hosting among the speakers:

Paul Antaki, Founder & Chairman of Premium Card
Noha Shaker, Secretary General of the Egyptian Fintech Association & VP of the Africa FinTech Network
Tarek Abdel Rahim, CEO of e-global (Post for Investment Company)

Maha Rashad, Managing Director of Simon-Kucher Cairo’s Office“TopLine 2021” Egypt panel will discuss how to design a digital experience that resonates with customers and how can businesses respond to customers’ growing needs and expectation in the digital age.  The panel will also discuss COVID’s effect on accelerating digital transformation in various industries and will discuss the opportunities and challenges for unlocking the digital potential in the financial services and retail sector and the role of the startups and fin-techs. All attendees will be able to connect to enjoy livestreamed interactive keynotes and Q&A sessions.

It is worth mentioning that according to Simon-Kucher Global pricing & Sales study, 93% of the companies expected digitalization affect their business model and while 73% of the organizations view digitization as an opportunity, very few are able to monetize innovation and drive higher top-line. Simon-Kucher “TopLine 2021” will discuss these findings and provide best practices and case studies that can help companies’ build their commercial creativity frameworks & drive commercial gains from digital innovation.