Truecaller announced a milestone of 500 customers for its Truecaller for Business offerings. This success was achieved within a few months through conscientious efforts made by the company to help brands better connect with their customers. The businesses are from more than 25 countries, including Egypt, that have adopted the solution to add value to their existing business.
 
Currently, Truecaller for Business supports the anti-fraud, anti-scam efforts of 25+ enterprise customers in the Egyptian market ranging from banking, financial services and insurance to automotive to digital native and more, with strong momentum and interest in the market.
 
The offering allows businesses to verify their identity on Truecaller, which increases consumer safety by preventing fraud and scam calls. This includes various types of businesses, across large public listed companies, digital natives, startups, e-commerce, education, healthcare, banking and financial services (BFSI) and more verticals.
 
With frauds and scams using spoofed identities on the rise across the world, there was a dire need to bring in more trust in communications. This is exactly why Verified Caller ID was introduced at the beginning of this year. Today, after repeated user requests, Truecaller is happy to announce another interesting feature to the Verified Business Caller ID solution: Call reason. Call Reason enables Truecaller Verified Business customers to let their end customers know why they are calling them. It helps in adding context to business calls and improves customer confidence by communicating the reason for the call, even before the call is answered.


Commenting on the success, Priyam Bose Global Head, GTM, Truecaller for Business, said, “Our 500+ verified business solutions customers, spread across key markets globally, are on a journey with us to make business communication more trusted, safer, and efficient. Marquee brands/enterprises across traditional and digital first businesses are leveraging it to safeguard their brand reputation and bring efficiency to their day-to-day business communication with customers. Our latest offering, Call Reason, is a great value add to the otherwise context-less calls that were an increasing problem for consumers and businesses alike. Call Reason enables businesses to let their customers know precisely why they are calling them and augment customer confidence by communicating even before the call is answered."
 
Speaking on the value add of the service, an official spokesperson for Swiggy, a prominent food delivery service in India and an early customer of Truecaller Enterprise, said, “Truecaller verified business caller ID helps us reach out successfully to our customers and also helps us optimize our delivery attempts. This has helped us deliver on time. We are also one of the early access users of the Call Reason top-up feature of this solution and it has assisted in adding more context to our delivery calls and improving customer confidence by communicating even before our call is picked up."