the world’s 4th largest global fabless semiconductor company, today reiterated its commitment towards providing new-age technology solutions to enable the roll out of future ready smartphones in the Egyptian market. MediaTek announced the launch of its premium gaming chip MediaTek Helio G95, along with its offerings across the spectrum, including G90T, G85, G80, G70, G35, and G25 chips. Aimed at enabling seamless gaming experience and unparalleled connectivity in Egypt, the semiconductor company has associated with global smartphone brands such as RealMe, Xiaomi and Infinix to launch a range of premium, feature-rich smartphones, powered by MediaTek Helio G series, in 2020.

 

The powerful MediaTek Helio G95 with enhanced MediaTek HyperEngine Gaming Technology features multi-camera support, unrivalled connectivity, and AI Super Resolution for video streams. MediaTek Helio G95 offers gaming enthusiasts faster performance and high-end features like advanced multi-camera photography - up to 4 cameras, with an inbuilt AI processing unit (APU). The chip is also equipped with an ultra-low power, HDR10 standard display, which can be enhanced to approach HDR10+ quality in real-time

Other features include always-on DSP that supports dual wake-up word detection, ensuring seamless concurrence between two parallel Voice Wakeup (VoW) functions. The ultra-low power DSP minimizes power consumption of applications such as the always-on Google Assistant and supports multiple keyword triggers and virtual assistants.

 

Commenting on the initiatives, Rami Osman, Director for Corporate Sales and Marketing at MediaTek Middle East and Africa, said, “Egypt is amongst our top three markets in the MEA region, with a growing smartphone base, and is expected to reach 15 million units annually. We have been actively enabling the Egyptian market with our innovative chips since 2014 with the aim of facilitating transformative technology in the country. We are collaborating with Telecom Egypt, which has major plans to deploy DSL and PON networks connecting millions of households with broadband internet. MediaTek is also collaborating with the renowned El Araby Group to offer entry and premium Smart TVs to Egyptian consumers.”

 

MediaTek has a balanced portfolio across smartphones, smart homes, and other segments. While smartphones and tablets contribute about 43%-48% of the revenue, 28-33% revenue comprises of VAD (Voice Assistant Devices), AIoT (Artificial Intelligence of Things), Power Management, Connectivity Solutions like Wi-Fi, and Bluetooth. The remaining 20-25% of the revenue is led by smart-home and other categories which includes Digital TVs, DVD Players, Optical Storage, Feature phones, etc.

 

Globally, the year 2020 has been significant for MediaTek, with a strong focus on 5G, gaming, Wi-Fi 6, and AIoT capabilities. This year, MediaTek launched the MediaTek Helio G95, G85, G80, G70, G35, and G25 chips, with HyperEngine Gaming technology in order to provide incredible Gaming experience. MediaTek HyperEngine game technology optimizes the whole smartphone using four "engines" that cover networking, rapid response of display and touchscreen, resource management and picture quality enabling seamless gameplay and highly responsive user experience. When the Wi-Fi signal is weak, the technology intelligently triggers Wi-Fi & LTE concurrency, ensuring a smooth and lag-free connection during gaming. It also enables the option to defer calls while in-game without a drop-in connection and ensures intelligent and dynamic management of the CPU, GPU, and memory.

 

MediaTek also unveiled several new and innovative 5G chips under the MediaTek Dimensity series - 1000, 820, 800, 800U and 720 chips, offering 5G connectivity to smartphone users across segments.

 

MediaTek has been a part of Egypt’s technology initiatives since long and had previously collaborated with Etisalat Misr, one of the largest telecom operators in Egypt, on the commercial launch of next generation voice & video calling technologies - VoLTE & ViLTE - for the first time in the Middle East and Africa regions.